The economic meltdown has resulted in a contraction of the number of business serving your customers. You might think that’s a good thing. Less competition. But you would be wrong.
While there may be fewer competitors crowding your field, the ones that fell by the wayside were your weakest competition. It’s survival of fittest. Your remaining competitors are stronger, faster and more adaptable to the changing environment. And they will take advantage of every competitive advantage they can to survive. Will you?
We entered the marketing business before companies had desktop computers. If we wanted an advertisement, the graphic artist would have to design the piece, order type from a typography house, create a paste up, stop by our office to show us, and hope we didn’t make too many changes, each of which would require another design, another trip to the typography house, and another paste up. Computers eliminated all that, but not all graphic artists were willing to embrace the computer. Those who did, continued to prosper. Those who didn’t were forced out of the business.
It does each of us well to consider ways in which we may not be embracing the changes that are sweeping the business world at this very moment. Are there resources for success that we consider too confusing, or annoying, or better left to another generation? If so, we need to get with the game, or we will soon be out of the game.
Of course, this is where we pitch Tenbrook Associates. But whether you use us or do it on your own, don’t be left behind by the new paradigm that is transforming marketing, public relations and social media. It’s very effective, low-cost and actually fun.
Advertisement
